Often during this time of the year, I am asked, “what do lawn care companies do?” Personally, I’ll admit that when I first started Weed Pro 13 years ago, I too asked myself that question. While most think that like “snowbirds” we all head south for the winter, I can assure you that it is, in fact, the busiest of times for me and my management team.
Lawn Care Has Changed…
The lawn care industry has come a long way since the ’80s and ’90s. Increased competition and a more educated consumer have caused lawn care companies to become more sophisticated in order to compete in the marketplace. Today’s business environment requires intense planning, coordination, and a level of detail that lawn care companies of the past could overlook. In fact, I can honestly tell you that I and the rest of our management team are busier from November to March than we are throughout the rest of the year.
Winter Meetings & Planning
During the winter, Weed Pro and other lawn care companies begin with a thorough evaluation of the past year, examining the positives and negatives of our performance to make sure we are honoring our company values and mission. Next, using this data we begin the budgeting and planning process for the next 12 months. During this process, we examine equipment and supply needs, evaluating personnel and positions, implementing training programs, and revising standard operating procedures to improve our overall performance.
In addition to our planning process, other activities are taking place, including:
- winter maintenance crews addressing repair needs for our fleet and equipment to make sure they are safe, efficient and live up to the high standards of our brand.
- the customer service team reviewing all accounts to make sure we are prepared to provide excellent service as we roll over the year. We offer all our customers a pre-payment option so each and every customer is sent a detailed letter explaining services they are set up for with an option to pay early to receive a discount.
- our technicians undergoing training and licensing processes, as well as attending various seminars to hone their skills.
It All Comes Down To Planning
Running a lawn care company in Ohio, considering we make no money for over 3 months requires a focused plan and diligent budgeting. Our time is spent maximizing the resources we have and determining what we need to make sure we are providing the greatest amount of value for our customer. Moreover, we do this with the least amount of impact on our employees and staff. Very few of our staff are laid off as most contribute in our preparation for next year. It is an amazing thing to see each year and while there are challenges, it is the culture we have created.
As Spring comes, we are excited to once again return to our customers home and see the fruits of our labor flourish. There hasn’t been a year yet when we have felt like there was enough time to get all our projects completed, but together we make this thing we call customer service to happen 12 months a year!